Having 15 years experience creating and implementing marketing and public relations campaigns, Clifford “CJ” White utilizes numerous techniques applicable to any business.
Having a strong passion for communication, CJ has been a marketing and communications consultant, a music-venue booking agent, an event promoter, a musician representative, and developed multiple locations for open mic events.
In 2010 he was the Director of the South Bay Live music series producing 16 concert-style events. Those that were fund raising events, generated thousands of dollars for the local music scene and funds that supported music in schools.
Using traditional marketing techniques along with his extensive knowledge and familiarity of social media avenues, CJ leveraged that experience into the founding of South Bay Live Music, promoting local music events. He then founded South Bay Wedding Music, providing professional musicians for special occasions.